Michael and Eli pic.jpg

Eli Wallace and Michael White, college best friends, believe that each day is an adventure. As outdoorsmen, they are also passionate environmentalists. They built Life Watch to create a watch and brand that complements adventurous lifestyles and a company that actively works to protect our planet.

The Life Watch has only the most essential features, because we wanted to create a watch that supports you on each day’s adventures, not one that distracts you from it with notifications and metrics to keep track of. At Life Watch, we believe in counting experiences, not steps.

We make our watch bands out of recycled rubber and ship them in recycled packaging, all without compromising on design or quality. Our company also works everyday toward bringing our carbon footprint to 0.